SEO & Analytics

Your Quickstart site comes with modules to help you implement meta data for search engine optimization (SEO) and track website traffic using Google Analytics. The Quickstart SEO (az_seo) module provides default configuration for these modules.


 

Metatag Module

Quickstart uses the Metatag Module to manage SEO-related fields and settings. This module allows you to set meta data such as:

  • Page title (appears in search results and in browser tab)
  • Meta description (snippet that is used as description by search engines)
  • Canonical URL
    • Nodes use the [node:az-canonical-url] token which checks the summary link field for an external link value.
  • Geographic information
  • Open Graph meta data (used by Facebook and social networking sites)
  • Twitter Card
  •  
  • Metatag module (global/content and page settings)
  • metatags(where to set them and where they appear on their site),

     

Redirects

redirects(redirects are created automatically, but links in content should be maintained for best results.)

Site Map

Your sitemap.xml file can be seen at <yoursite.arizona.edu>/sitemap.xml
 
 

What to include, what to exclude

Excluding content from your sitemap:

When editing a piece of content, find the XML Sitemap tab on the right side of the form.
From here you can choose "Excluded" in the "Inclusion" select element.

Image
Excluding content via the per node XML Sitemap panel.

If you would like to recommend that search engines and other bots do not crawl a page, you can remove it from the site map and add a robots meta tag to the page telling bots not to index them.

When editing a piece of content, find the Meta tags tab on the right side of the form.
From there, you can expand the "Advanced" accordion and find the robots section and check noindex.

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All the no robots options checked.

Analytics

  • GTM Container/Arizona Comprehensive property
  • Accessing and using the Universal Dashboard

Robots.txt


Your site also comes with a robots.txt file that can be found at <yoursite.arizona.edu>/robots.txt